What was Lululemon's original product line?

Lululemon's original product line was focused on yoga apparel and accessories. Founded in 1998 in Vancouver, Canada, the brand initially gained attention for its high-quality yoga pants and tops designed to enhance the practice of yoga. The use of technical fabrics and an emphasis on functionality and style catered specifically to the needs of yoga practitioners. As the company grew, it expanded its product range to include various athletic wear, but its roots firmly lie in the niche of yoga apparel, which is celebrated for promoting both performance and comfort during practice. This strong foundation in the yoga community has shaped Lululemon's brand identity and continues to influence its product offerings and marketing strategies.