What unique feature might Lululemon customers expect from products due to technology integration?

Lululemon customers might expect performance-tracking capabilities from products due to the integration of technology. This feature aligns with the brand's focus on enhancing athletic performance and promoting an active lifestyle. By incorporating sensors or connectivity, clothing can be designed to monitor fitness metrics like heart rate, calories burned, or even running pace. This not only provides athletes with valuable feedback to improve their workouts but also integrates with their personal fitness goals and lifestyles, making the clothing more than just a wearable item—it's a tool for performance enhancement.

In contrast, basic functions would not meet the expectations of tech-savvy consumers looking for advanced features, while apps for virtual trial sessions, while innovative, are more about the shopping experience than product features. Limitations in color varieties do not align with Lululemon's branding, which often showcases a wide range of styles and colors to appeal to customer preferences. Overall, performance-tracking capabilities directly enhance the utility and appeal of Lululemon products in a competitive market focused on innovation.