What is the target market age range for Lululemon?

The target market age range for Lululemon is primarily adults aged 18-40. This demographic is particularly significant for Lululemon, as it includes young professionals and fitness enthusiasts who value both style and performance in their athletic wear. The brand focuses on promoting a healthy lifestyle that resonates with this age group, which is often more engaged in activities such as yoga, running, and other fitness pursuits.

Additionally, individuals in this age range are likely to prioritize premium quality and are willing to invest in higher-priced athletic apparel that aligns with their active lifestyles and wellness goals. This focus enables Lululemon to tailor its marketing strategies, product designs, and community events to meet the preferences and needs of their core customer base, fostering brand loyalty within this age group.

In contrast, targeting other age groups, such as children or older adults, would not align with Lululemon’s brand ethos and product offerings, which are more suited to the lifestyle and aesthetic preferences of younger adults.