What is the primary question associated with the Function aspect of the 6Fs?

The primary question associated with the Function aspect of the 6Fs focuses on understanding the intended use or purpose of a product. "What did we design this for?" directly addresses the idea of functionality by considering the specific activities or conditions the product is meant to accommodate. This understanding is crucial in developing apparel that meets the needs of customers in various scenarios, whether they are engaging in high-intensity workouts, casual wear, or other activities.

By prioritizing this question, Lululemon ensures that its products deliver practical benefits, aligning with the brand’s commitment to performance and utility. The other questions, while relevant to other aspects such as form, feel, and fit, do not specifically hone in on the core functional intention behind the design of the product.