What is the primary mission of Lululemon Athletica?

The primary mission of Lululemon Athletica is to elevate the potential of people through the practice of yoga and healthy living. This mission reflects the brand's commitment to promoting physical and mental well-being, rooted in the principles of yoga. Lululemon positions itself not just as an athletic wear company, but as a community that supports individuals in their wellness journeys. This holistic approach encompasses not only the products they sell but also the lifestyle and community initiatives they cultivate, such as hosting yoga classes and wellness events, which align with this mission.

The focus on healthy living and personal growth is distinct from simply promoting global sports events or manufacturing athletic equipment. While those activities may be part of the larger fitness industry, they do not encapsulate the core purpose of Lululemon. Additionally, while the brand does embody elements of a luxury lifestyle, this is more a consequence of its premium products and brand image rather than a primary mission.