What is the "Here to Be" initiative by Lululemon?

The "Here to Be" initiative by Lululemon is centered around promoting wellness through yoga and mindfulness practices. This program aims to enhance individuals' mental and physical well-being by providing access to yoga and meditation resources. By fostering these practices, Lululemon supports communities in building resilience and improving overall health, aligning with its core values of wellness and mindfulness. This initiative also emphasizes inclusivity, making wellness resources available to people from diverse backgrounds and experiences. The focus on yoga and mindfulness is what uniquely characterizes "Here to Be," distinguishing it from a traditional product line, marketing campaign, or community service event.