What is the goal of creating opportunities for guests to experience products?

Creating opportunities for guests to experience products is pivotal in developing a familiar connection between the customer and the merchandise. When guests can engage with products, they grow more comfortable and confident in their knowledge about the items, leading to a deeper understanding of how those products may meet their needs. This tactile experience allows guests to appreciate the quality, feel the materials, and even test the functionality of the products, reinforcing their perceived value. Such an approach encourages a sense of ownership and relationship with the brand, ultimately fostering customer loyalty and encouraging repeat business.

Establishing a familiar connection through hands-on experiences makes the shopping environment more inviting and less transactional, compared to merely pushing for immediate purchases, which can lead to customer discomfort. This approach also stands in contrast to a rigid, formal shopping atmosphere that would inhibit interaction and exploration. Rather than minimizing customer interaction, creating product experiences amplifies engagement, promoting a deeper, more personal relationship with the brand.