What does the term "educator" refer to at Lululemon?

The term "educator" at Lululemon refers to an employee who embodies the brand's values while guiding and connecting with customers. This role emphasizes not only product knowledge but also the ability to inspire and engage customers on a personal level. Educators are expected to create meaningful relationships, share the brand's mission, and enhance the overall shopping experience by providing insights into products and lifestyle.

This connection is paramount in fostering community and ensuring that customers feel valued and understood. By embodying Lululemon's values, educators serve as ambassadors for the brand, promoting its culture and lifestyle beyond just selling products. Their role is integral in helping customers find the right items that align with their personal goals and experiences.