What does the color "purple" represent in Lululemon's branding?

In Lululemon's branding, purple signifies passion, energy, and creativity, which aligns well with the brand's focus on encouraging an active and vibrant lifestyle. The use of purple connects with the spirit of empowerment and motivation that Lululemon embodies, appealing to individuals who are passionate about fitness and personal growth. This dynamic color evokes a sense of enthusiasm and imaginative thinking, resonating with the brand's commitment to inspiring customers to pursue their athletic and well-being goals. The emotional response elicited by purple helps reinforce Lululemon’s image as an innovative leader in the athletic wear industry, focused on both performance and personal expression.