What does 'courage' encourage individuals to do in Lululemon's view?

In Lululemon's view, 'courage' is about empowering individuals to pursue greatness despite challenges. This perspective emphasizes the willingness to step outside one's comfort zone, take risks, and embrace the possibility of failure as a part of the journey toward personal and professional growth. It encourages individuals to confront their fears and push through obstacles, which aligns with Lululemon's culture of being proactive, resilient, and dedicated to self-improvement.

The essence of courage in this context is not about simply competing or adhering strictly to established norms; rather, it’s about navigating the complexities of one’s goals and aspirations with a brave heart. This belief fosters an environment where individuals are motivated to strive for their best selves, seeking higher achievements while acknowledging the challenges they may face along the way.