What benefits does Lululemon offer to its loyal customers?

Lululemon offers a range of benefits to its loyal customers that foster a strong community and enhance the shopping experience. By providing exclusive events, early access to products, and special offers, Lululemon rewards its loyal customers for their continued support. These exclusive experiences allow loyal customers to engage with the brand more deeply, participate in community activities, and gain priority access to limited-edition products or new launches. This approach emphasizes building relationships and creating a sense of belonging among customers rather than just discounting products across the board or providing standard service features typically found in retail.