In terms of product development, Lululemon aims to achieve what outcome by involving athletes in testing?

Involving athletes in the testing of Lululemon's products is primarily aimed at gaining authentic performance feedback that leads to improved user satisfaction. Athletes provide real-world insights and experience regarding how the gear performs under various conditions, which is crucial for refining product functionality, comfort, and overall utility. By incorporating this feedback into product development, Lululemon ensures that their offerings meet the specific needs and preferences of dedicated users, ultimately leading to a better fit for their target market. This approach not only enhances the user experience but also fosters loyalty and trust in the brand, as customers feel that their needs are being heard and addressed.

While enhancing brand visibility and potentially increasing profit margins may be indirect benefits of athlete involvement, the foremost goal remains centered on the quality and effectiveness of the product, which directly impacts customer satisfaction. Similarly, the reduction in manufacturing costs is not a primary focus in this context; instead, the emphasis is on optimizing product performance and excellence through direct athlete engagement.