How should an activity-specific outfit be suggested to a guest?

Suggesting an activity-specific outfit by building off a specific piece of product is an effective approach because it creates a personalized shopping experience for the guest. This method involves identifying a single item that the guest is interested in and then offering complementary pieces that enhance or complete the outfit for that particular activity, such as yoga, running, or training.

This tailored approach not only highlights the functionality and benefits of the products but also helps the guest visualize how they can use the items together. It fosters a connection between the guest's needs and the products available, making it easier for them to see the value in purchasing multiple items that work well together for their intended purpose. This method is more engaging and relevant than simply providing a list of products without context, focusing on discounts, or just emphasizing the brand's logo.