How can mobile devices enhance the guest experience during shopping?

Mobile devices can significantly enhance the guest experience during shopping by showcasing products available outside of the store. This capability allows customers to explore a wider range of products and access inventory that may not be physically present in the store. By utilizing mobile technology, guests can easily discover new items, compare options, and make informed purchasing decisions that best suit their needs. This engagement often leads to a more satisfying shopping experience as it empowers guests with information and options that extend beyond the confines of the physical store.

The other options do not capture the full potential of mobile devices in enhancing the shopping experience. Providing store layouts could assist guests in navigating the store, but it does not engage them with a broader product selection. Enabling contactless payments enhances convenience, but it does not directly improve the overall shopping experience in terms of product discovery. Additionally, browsing social media can be entertaining but does not contribute directly to the shopping experience itself within the store context.